HEFTY | BURIED

The to-do list. A written reminder of all the things we need to accomplish in our already busy day. Sometimes it can feel overwhelming, like it’s just piling up around us. Or like we’re juggling too much. Or some other way we say there’s a lot going on. We’re bring those metaphors to life to show how Hefty can help and give people more time for what’s really important.

Agency: Periscope | Director: Docter Twins | Production: Thinking Machine