Dick's Sporting Goods, CALIA by Carrie Underwood FALL / WINTER 2018

Let’s take a moment to forget about body mass index and waistlines, and focus on the intangible, yet maybe more important, parts of working out: Confidence. Composure. Courage. These are the true measures of success, that help you well beyond the gym or studio. They’re what make you a better friend, a better mother, a better leader. They’re what inspire our new CALIA by Carrie Underwood collection. And they’re exactly why we stay the path.

Agency: Badger & Winters | Director, Photographer: Steven Brahms | Editor: Chris Engdahl