Creative Direction & Design

Allyson Hickey

Creative Direction & Design

Apple TV+ Social

apple tv+ social

I was a creative lead on the pitch that won this AOR account for Dentsu Creative and then worked as an ACD on the team. We worked closely with the clients to redefine the tone of voice for Apple TV+ through our work across the brand’s Instagram, Twitter, TikTok, and Youtube.

REVAMPED YOUTUBE PRESENCE

We worked with their team to create more engaging content for YouTube. From engaging clip pulls to stunts to funny custom shoot series, we revamped their YouTube presence.

THE MORNING SHOW X DEUX MOI

In the midst of an Actors and Writers strike, we had to get creative with how to promote and market The Morning Show. Season 3 of the hit show was set to be juicier, more salacious, and lean into the drama and gossip much more than the previous two seasons. For this we wanted to reach a whole new audience, so who better to partner with than DeuxMoi? DeuxMoi is a celebrity gossip account with over 2M followers on IG. In a first for the celebrity gossip account, DeuxMoi, we used her way of spilling secrets as a way to juicy plotlines from the upcoming season.

The Family Plan Challenge for Apple TV+

In Apple TV+'s new film the Family Plan, Mark Wahlberg plays an ex-assassin who's hidden his true identity from his well-meaning normal family must fight for their safety on an impromptu family road trip when his past comes back with a vengeance. We wanted to get TikTok even more excited about The Family Plan by creating a TikTok challenge asking parents to attempt the toughest move from the movie, a kip-up.

We partnered with a number of influencers who we knew would create entertaining, authentic, and engaging content for their audiences. Our goal was to partner with the right people to create awareness around the action-packed family comedy, The Family Plan, through a funny action-themed challenge.

THE MORNING SHOW LEAK LOCKDOWN

We were tasked with building buzz around the highly anticipated third season of The Morning Show on social. And the new season had a huge plotline around data leaks. So we did something most social media marketers wouldn’t dare do. We went on what we called a “Leak Lockdown” and made the official The Morning Show Instagram account private. And fans loved it.

We grew the account from 374K to 402K while the account was private.